PLAR (Private Line Automatic Ringdown) or ARD (Automatic Ring Down) are traditional TDM point-to-point, private or leased lines used for instantaneous communication between two phone sets. PLAR/ARD (herein referred to as PLAR) refers to the automatic signaling that causes the remote phone set to ring the moment the local phone set is taken off the hook.
The financial trading community commonly employs this technology to support missioncritical communications between traders, whether they work for a single company within the same building, or between different companies in different locations. A single trader will often have multiple PLARs terminated into a central desktop unit called a ”trading turret”, enabling the trader to instantly access a selection of important clients and colleagues from a single handset.
Similarly, Hoot-and-Holler connections (aka ”Hoot” or ”Intercom”) are dedicated "always on" connections used extensively in the financial community to share market updates and trading orders. Unlike the point-to-point PLAR circuits, however, the phone lines used for Hoot applications are bridged so all connected parties in a given location are receiving the same source messages at the same time. Typically, Hoot circuits are connected to trading turrets with integrated speakers so any communications are broadcast throughout a given location.
Along with the financial industry, Hoot and PLAR applications are commonly used to broadcast mission-critical information in news agencies, weather bureaus, public transportation providers, utility companies, manufacturing environments, and elsewhere.