RAD Unveils End-to-End VoIP Service Solution

24th September 2007: At VON Europe 2007, to be held 26th-27th September in Rome, RAD Data Communications will premier a comprehensive, end-to-end VoIP service solution.

RAD's unique RVS VoIP access system includes separate equipment and software for the service provider's central office and the customer premises. "RVS is deployed by the service provider on an invest-as-you-grow or invest-as-you-earn basis, with a minimal initial investment designed to jumpstart profitability," explains Oded Tubias, VoIP Product Line Manager at RAD Data Communications. "The service provider can be profitable in less than one year, or upon signing up as few as 500 customers," he notes. "Multi-vendor solutions, in contrast, require at least 15,000 to 20,000 customers before turning a profit."

An inclusive end-to-end VoIP access solution, moreover, greatly expedites time-to-market. "Gluing together an access solution comprised of products from different manufacturers can take anywhere from ten weeks to a year before it can become fully operative, while an all-inclusive system can be up and running in less than seven days," Tubias states. "The more inclusive the solution the more capital expenses (Capex) can be reduced, and the shorter the pace of deployment the more operating expenses (Opex) can be reduced."

Each RVS element incorporates common management, a VPN and firewall for security, an internal mechanism for verifying Quality of Service (QoS), a built-in guarantee for ensuring that voice will always receive priority over data, and a single user-friendly Web interface. These features free the VoIP provider from having to rely on batteries of different telephony and networking experts, one for each element in the food chain. In addition, RVS takes advantage of common remote management analysis tools that can solve problems without having to dispatch technicians to the customer premises. This yields another substantial reduction in overhead. By minimising the number of field technicians that is needed, the expense per employee, which is the most significant element in Opex, is reduced dramatically, accelerating time-to-profit.

Common management and Customer Premises Equipment (CPE) design also significantly reduce the installment time for each customer, so that it can be measured in mere minutes rather than hours. This increases the number of installations that can be scheduled per day. This ease of rapid installation, in turn, attracts more customers. This frees up enough time for service provider to contract with resellers, who can then manage their own customers while the service provider does what it does best, which is service provisioning. "This is no trivial matter," Tubias emphasizes. "It facilitates a much more rapid deployment and customer sign-up pace than anything that can reasonably be expected by relying on solutions from multiple manufacturers."