RAD Data Communications Ltd. (UK) is the UK subsidiary of RAD Data Communications Ltd., a global leader in developing high quality access solutions for data communications and telecommunications applications. Founded in 1981, RAD established its UK presence in 1987. Serving both enterprise and service providers, RAD has almost thirty years of experience as a leading provider of unique solutions for voice and data. RAD's impressive foundation consists of thousands of customers, more than ten million units installed, and more than 300 sales channels in 164 countries worldwide.
With an experienced and highly-trained local support infrastructure, RAD has created an established network of value-added resellers, formal relationships with a number of leading service providers such as BT, Cable and Wireless, Virgin Media and Verizon, partnerships with vendors such as Alcatel-Lucent, Nokia-Siemens, Nortel, Extreme, and Riverstone, as well as a customer base that includes British financial institutions, utilities, local and central government, enterprises, and institutions of higher education. This broad market acceptance verifies RAD's position as a major force in the UK networking arena.
RAD has established its unique position in the networking marketplace by virtue of several key corporate assets. First is the remarkable range of solutions that it provides. No other access equipment vendor offers the variety of products that RAD does. Particularly noteworthy is the breadth of technologies in which RAD has proven, in-house expertise, from mature technologies such as TDM, ATM, Frame Relay, xDSL, and voice compression to emerging, high-growth areas such as IP, Carrier Ethernet, MPLS, pseudowires, cellular backhaul for 2G, 3G, 4G and beyond, and fibre optics.
Given this broad technology base, RAD is more capable of providing seamless and cost-effective migration platforms from traditional circuit-switched technologies to next generation packet-switched networks. This is one of RAD's unique attributes, and the company is highly focused on ensuring that their customers enjoy the greatest investment protection possible.
Another unique RAD attribute is its expertise in multinational environments. With its strong global reach and its range of standards-based products, RAD can deliver industry-leading solutions for complex international networks. Having focused on these environments for many years, RAD is positioned today by major service providers and enterprises worldwide as the de facto standard for solving unique access requirements, including direct E1 connectivity in the US or T1 connectivity in Europe.
